The October issue of Law Technology News contains an interesting article on the ABA's new partnership with Rocket Lawyer. According to the article, these organizations are "teaming up to explore innovative solutions to a vexing legal paradox-the difficulty small businesses face finding affordable legal services at a time when many lawyers would welcome expanding professional opportunities." This means that they are collectively going to look for solutions to help laywers serving individuals and small businesses get more business while also helping consumers better afford routine legal services such as wills, medical directives, incorporations.Key to this new initiative will apparently be exploring ways to deliver online legal services. A pilot program will also be developed to link lawyers with potential clients using Rocket Lawyer's cloud-based platform.